The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Rise China 2.0 - Innovation
Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai
Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Interactive Parking Billboard
Agency: Leo Burnett Germany / Frankfurt
Client: Fiat Germany Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client: Blue Ball Foundation Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Tweeting Pothole
Agency: P4 Ogilvy&Mather / Panama
Client: Medcom Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Silver Pencil
Agency:
AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai
Client:
Nike Basketball
Title:
Nike Rise China 2.0 - Innovation
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16041S
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16042B
Award:
2016 Branded Entertainment Merit Award
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16097M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16098M
Award:
2016 Branded Entertainment Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16099M
Award:
2016 Branded Entertainment Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16100M
Award:
2016 Branded Entertainment Merit Award
Agency:
Google Creative Lab / London + Stinkdigital / London
Client:
Google
Title:
Inside Abbey Road
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16101M
Award:
2016 Branded Entertainment Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Fiat Germany
Title:
The Interactive Parking Billboard
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16102M
Award:
2016 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16103M
Award:
2016 Branded Entertainment Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16104M
Award:
2016 Branded Entertainment Merit Award
Agency:
P4 Ogilvy&Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16105M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16106M